The world even as say at present day scenario has turned into a digital cosmos. In each and every nook and corner, our universe is connected digitally and this situation has lead to the formation of what we today know as “digital drive”. Digital drive has bound the vast universe to give up into one single platform in terms of communication and on the internet. The Global Centre for Digital Transformation says or explains that change in an organizational structure is the foundation of digital business transformation”. Digitalization is transforming click here every aspect of human life. We are booming in an era where mass production has been addicted by mass customization, where human intellect has lead to the development of a many different world that is known to be world of digitization. The global society in present day scenario is booming in the frontiers of digital age. The form or concept of digitization has entered in just about every field including that of marketing and advertising communication process.
While talking about digitization and digital marketing it is pertinent to know what is digital marketing? To define digital marketing it can be said that it is the use of digital technology or digital platform for communicating marketing messages to targeted customers and at the same time to allow as well as to accept valuable opinion and feedback of customers utilizing the platform of digitization and digital media. Digital media keeps a scope for or provision for audience interaction. The internet can be denoted or acts as the main medium for digital marketing. It can be said that internet is the cosmos in which information is disseminated and it is making use of our smart phones and PC s that we can get or receive access of the information being disseminated.
The best part of about today’s digital world or global media is that a person residing in a remote corner can gain accessibility to the digital world with the help of advanced technologies and innovations can contact the latest information. If we talk particularly about India then many metropolitan countries, as well as Suburbs, is rolling out a lot in terms of Information technology and related business.
While discussing about development of Information technology it is quite pertinent to discuss Information technology and digital marketing that has observed a rapid growth and drastic change in the heart of the city of Durgapur. In previous decades Durgapur was considered to be a small town that had a handful of facilities for its dwellers. And the ones used to depend mainly on Kolkata for any major facilities like education, medical, etc. But gradually Durgapur has observed metamorphosis and has attained the curve of a mini metropolis that has achieved the tag of “Satellite town” of Kolkata. Durgapur has now become the fastest growing industrial city in the state of Gulf Bengal. Couple of years with rapid change and developmental activities, the city of Durgapur is gradually changing its status from “small city” to “Smart city”. Durgapur being very near the “City of Joy” Kolkata is rolling out itself in every possible way in terms of infrastructure, healthcare sector, entertainment and amusement and it can be said in the true sense as the satellite city of the metropolitan. The smart city Durgapur is aceded with verdant greenery and plenteous of space for the people to thrive in. The city of Durgapur with steadily changing scenario has gradually along with time observed the rash development of Information technology which has led to the development than it related services or IT industry including that of digital marketing. The digital marketing service providers in the region of Durgapur provides an ample of opportunities and variety of related services for their clients to being able to shine in life in the process of communication and to disseminate proper information to their targeted audience.