A comment I often hear from authors is that marketing their work takes so much time away from other chat pursuits in their busy lives and social networking is one of the biggest culprits.
I know marketing and promoting your work can wreak mayhem on the best laid plans but forming a plan that works for you and being unyielding when it comes to enforcement of these plan can help enormously. Think of it this way, also important; your life and family or Facebook?
Create a Social media Strategy: Don’t allow social media take control of your life or schedule, make it work for you!
First, establish some goals:
Q: ‘What do i want Twitter/Facebook or any social media network to do for me? ha
Are you hoping to plug with readers, create interest in your book or find fellow workers?
Visibility is important when it comes to connecting with readers and fellow workers, creating relationships is critical to promotion; if you ask for a favor you want to be reasonably sure it will be granted. Are you requesting book reviews or involvement in an event?
Q: ‘Why should someone read my book? ha
Because it has a great plot and characters, can you help people with your expertise, does the world need to hear your message?
Q: ‘Who do i want my messages to reach? ha
Do you write fiction or non-fiction, do you provide a service, what is your passion or hobby?
Do you sit down at your computer in the morning and think you’ll just see what’s happening on Twitter today and then heart warming your son’s sports game and the next thing you know it’s 3: 00?
· This could be The most important point of your plan: Reserve a 15-30 minute block of time to spend on social media each day and grow inflexible when it comes to breaking that new rule. If there’s something you didn’t have finished today leave it for tomorrow.
Use a site like hootsuite. com or socialoomph. com to help in saving time and pre-schedule items you’d like to share.
Select the sites handiest to you , nor act as all over the web when it comes to networking. Consider also that millions of other people may be connecting via a particular social networking site but you may not feel safe confining yourself to that sites social norms; so don’t.
· When you write your post, focus on the message you want to convey. Just by posting you’re strengthening your visibility but you also want to grow relationships.
Be a provider, share articles and information you’ve come across; follow the 80/20 rule. Eight out of 10 posts should be shared sites or information created by someone else and only two should be promotional information leading back to your site site or book. You may promote alternative medicine and have written an article regarding ergonomics for the office worker; definitely share it but sprinkle in posts from others also.
· Target your twitting and messages using hashtags or groups. Remember, social media is a tool, hand it an activity to perform; i. e. get the message to the right person.
On Facebook use the search bar at the top of the page and type in a word or phrase to find groups, pages or individuals who share your interests.
On Twitter use hashtags (#) to reach the right audience. Say you have created a one hundred and forty character description of the protagonist of your novel or maybe you’re sponsoring a giveaway of the book while on your virtual book tour; you could utilize the hashtag mixtures #suspense #giveaway #read #fiction.
Social media can be valuable when marketing and promoting; just remember you’re in command!
Lynnette Phillips has been a lifelong literary enthusiast establishing many relationships with authors, publishers yet others linked to the book world. She now writes not just a book blog but also a book marketing blog and is a book marketing coordinator and marketer.
You have probably seen articles on numerous subjects peppering the internet published by Lynnette but ‘All Things Books’ continues to be her passion. She’s printed several self-publishing and book marketing guides.